Criticism of Maslow's hierarchy-
-Devised by western psychologists and one could argue that it can only be applied to western societies.
-However, he did later recognise that in some cultures hierarchy may be different order to the one he suggested.
-This was evidence by Nevis (1983) found feelings or belongings was as important as the need for food in China.
-Further research also supports this cultural variation, been found that Americans focus more on personal identity and self concept whereas Chinese, Japanese and Koreans define self concept more in terms of social relationship