Marketing

• Sixteen films (production) teamed with trinity mirror
• Trinity mirror 


  Gave away 10,000 free tickets to previously mentioned regional screenings
• Trinity mirror, the mirror 


  -Prominent appeals from the films protagonist used on the mast heads and front covers of newspaper titles

  -Banner advertising

  -An editorial “written by daniel” in oct 2016 issue of mirror

  -Disruptive display advertising across the groups digital newspapers

  -Articles promoting the film, which were retweeted by loach
• Partnering with trinity mirror was ideal as both are left wing, cross media convergence
• Disruption advertising - Guerrilla Marketing Campaign

  Cast displayed placards in west end

  The House of Commons and other major buildings in London
• Dristribution company was e-one (a Canadian company)