presentation of market research

• tally:

  • when collecting information
  • present the data in simple form
  • very basic
  • needs to be converted if the data is required to be analysed carefully
• bar:

  • used to compare two or more sets of data
  • visually simple and easy to understand
  • limited in how much information can be presented
• line:

  • used to compare things overtime
  • help businesses identify trends
• pie:

  • quick and easy to understand
  • shows proportion that takes up compared to a total
  • complicated to draw up
• pictograms:

  • useful when the data us simple
  • audience is able to quickly grasp its meaning
  • TV news and shows use pictogram