culture bias

• culture bias


  when psychologists interpret all behaviour through the lens of their own culture. Thus, ignoring the effects that cultural differences might have on behaviour
• ethnocentrism


  the view that one cultural group is superior to all other cultural groups. there is a tendency to view the beliefs, customs and behaviours of your own cultural group as normal
• etic approach


  looks at behaviour from outside of a given culture and describes behaviours as being universal
• emic approach


  looks at behaviour from inside a given culture and identifies behaviours that are specific to that culture.