Real world application

• P- another strength of the cognitive approach is that it has practical application
• E- the cognitive approach is probably the dominant approach in psychology today and has been applied to a wide range of practical and theoretical context
• E- for example cognitive psychology has made an important contribution in the field of artificial intelligence and the development of thinking machines (robots). These are exciting advances that may revolutionise how we live in the future
• E- cognitive principles have also been applied to the treatment of depression and improved the reliability of eyewitness testimony
• L-this supports the value of the cognitive approach