coca cola

• product

  successful product will only need a 'tweak' in each nation.

  • for coca cola this means adapting the sweetness in certain markets
• price

  price is largely kept the same across the nation.

  • using complex algorithm of costs/imports/production
• placement

  potentially the greatest success in coca cola industry

  • the coca-colonisation of africa and latin america. using informal vendors to sell their products.
• promotion

  reducing costs, running a global marketing campaign, with minor tweaks in between nations

  • e.g. #tastethefeeling and #shareacoke
• economies of scale

  proportionate saving in costs gained by an increased level of production
• coca-colonisation

  have ensured that global marketing is essential to their success; they can reach cultures far and wide keeping costs low, and their product dominant; can be used to refer to the globalisation of American cultures
• glocalisation


  the practice of conducting business according to both local and global considerations