Tide advert

• What is the historical context of the Tide advert?


  It reflects a time when women were seen in classic domestic settings.
• What economic condition is associated with the Tide advert?


  It is linked to an economic boom and advertising growth.
• How did the landscape influence the Tide advert?


  Boasting domestic design trends became popular during the economic boom.
• When was Downy launched by Proctor and Gamble?


  Downy was launched in 1986.
• What is Downy associated with in the market?


  It is associated with cleanliness, economy, and poverty.
• What does the continuous development of new products indicate about the market?


  It shows a commitment to innovation and meeting consumer needs.
• What are the visual composition elements of the Tide advert?


  It features bright colors, product placement, and a domestic setting.
• What type of typography is used in the Tide advert?


  It uses a bold, eye-catching font typical of the 1960s.
• What imagery is depicted in the Tide advert?


  It shows clean, bright clothes and happy housewives.
• What tone does the Tide advert convey?


  The tone is upbeat and optimistic, reflecting consumer culture.
• What real suave techniques are used in the Tide advert?

  It employs scientific claims and comparisons to other products.
• How are gender roles represented in the Tide advert?


  Women are portrayed as homemakers.
• What family structure is depicted in the Tide advert?

  It features a specific nuclear family.
• What social class aspirations are reflected in the Tide advert?


  It reflects middle-class aspirations.
• What ethnicity is predominantly represented in the Tide advert?

  Predominantly white people are represented.
• What are the key aspects of the media industries related to the Tide advert?

  • Rapid growth of the advertising industry
  • TV as the dominant medium for advertising
  • Proctor and Gamble as a major player
  • Regulatory environment allows better claims
  • Intense competition driving innovation
• Who is the target audience for the Tide advert?

  The target audience is housewives and mothers.