Sex role stereotypes

• Masculine sex role stereotypes


  • Wearing suits
  • Hates shopping
  • Breadwinner
• Feminine sex role stereotypes


  • Wearing dresses
  • Loves shopping
  • Homemaker
• Sex role stereotypes


  • A shared set of expectations that people within a society or culture hold about what is acceptable or usual behaviour for men and women
  • They are transmitted by society and reinforced by parents, peers, media etc.
  • Many lead to sexist assumptions e.g. women being bad drivers
• Research supporting sex role stereotypes


  • Men were more likely to be shown in autonomous roles with professional contexts whereas women were shown in the domestic setting on TV
  • Furnham and Farragher (2000)