Multi-store Model of Memory

• What components make up the MMoM?


  The sensory store

  The short term memory

  The long term memory
• What is the coding, capacity and duration of the sensory register?


  Coding: echoic and iconic

  Capacity: large

  Duration: 2-3 milliseconds
• What is the coding, capacity and duration of the STM?

  Coding: acoustically

  Capacity: 7+/- 2 items

  Duration: 18-30 seconds
• What is the coding, capacity duration of the LTM?


  Coding: semantically

  Capacity: forever

  Duration: lifetime
• How does information enter the STM from the sensory register?


  Attention
• What is a stimulus? Where does it go to?


  Stimulus = change in environment

  Goes to the sensory register
• What are the types of forgetting on the model?


  Decay - not payed attention to

  Displacement - to much information so some isn’t retained

  Retrieval failure - lack of cues so cannot remember
• How does information transfer from the STM to the LTM?


  through the process of maintenance rehearsal
• an evaluation point of MMoM


  A weakness - case study KF

  KF could recall words he could read b it not words that were said aloud to him

  This doesn’t support the model because it suggests there are other ways of coding in the short term memory
• evaluation of the MMoM

  A weakness - the research support was conducted in a lab with an artificial stimuli

  This means that the model is based of artificial research so cannot be applied to the real world

  • mundane realism task