AO3 Asch

• • Weakness, ethics
  • lied about aim (deception), said it was for perception of lines
  • however can get retrospective consent
  • p's deceived -> means they didnt give informed consent
• • Strength, replicability
  • lab experiment
  • lots of standardised procedures
  • one of the most replicated experiments
• • Weakness, validity
  • artificial forms of conformity
• • Weakness, generalisability
  • just uses students
  • more likely to be unsettled and have a great need to belong
• • Weakness, contradictory evidence
  • perrin repeated Asch's research with UK engineering students in 1980
  • only one student conformed in 396 trials
  • however other variables since engineers need to be confident in measurements
• • Strength, Economic implications from NSI research
  • 'help hotels save energy' 16% conformed
  • '75% of the guests who stayed in this room reuse towels' 49%
  • good as it makes world more green