Reinforcement which is not directly experienced but occurs through observing someone else being reinforced for a behaviour
What does mediational process mean?
Cognitive factors that influence learning and come between stimulus and response
What is social learning theory often described at?
Described as the 'bridge' between behaviourists learning theory and the cognitive approach because it focuses on how cognitive factors are involved in learning
What are the four mediational processes?
Attention - extent to which we notice certain behaviours
Retention - How well behaviour is remembered
Motor reproduction - Ability of the observer to perform the behaviour
Motivation - Will to perform the behaviour - often determined by whether the behaviour was rewarded or punished
What is one strength of the social learning theory?
Recognises the importance of cognitive factors in learning