Types of Conformity

• Compliance

  • artifical, public and stops as soon as the group pressure stop, short-term
• Identification

  • for show, because they believe it, identified they want to behave like it, lasts until potentially leave that environment or if they internalize it
• Internalization

  • genuinely believe it, permanent behaviour, and do it when others arent around, do it because it is a personal belief
• Internalisation occurs when a person genuinely accepts the group norms
• Internalisation results in a private as well as public change of opinions/ behaviours
• Internalisation change is likely to be permanent because attitudes have been internalised
• The change in behaviour in internalisation persists even in the absence of other group members
• Identification is where sometimes we conform to the opinions/behaviour of a group because there is something about that group we value
• In identification, we identify with the group, so we want to be a part of it
• Identification may mean that we publicly change our opinions/behaviour to achieve this goal, even if we don't privately agree with everything the group stands for
• Compliance is a type of conformity that involves simply 'going along with others' in public, but privately not changing personal opinions and/or behaviour
• Compliance results in only a superficial change
• Compliance also means that a particular behaviour or opinion stops as soon as group pressure stops