Key terms/definitions

• Practical application?

  when principles of an approach are put into practice outside of the laboratory
• Scientific?

  when an approach is based of scientific and objective measures that are controlled and allow for replication
• Culturally universal?

  when an approach correctly argues the behaviour is the same among all cultures
• Cultural bias?

  when an approach incorrectly judges behaviour based on a cultural perspective
• Environmental determinism?

  When an approach suggests environmental factors are the only cause of behaviour
• External validity?

  When a method does/does not have ability for its research to be generalised to wider settings or populations
• Unscientific?

  when an approach is based on unscientific and subjective concepts which cannot be measured
• Subjective?

  when an approach is based on personal opinion rather than being objective and measureable