Minority influence

• What is minority influence?

  Minority influence refers to a small group influencing the beliefs and behavior of others.
• How does minority influence differ from conformity?

  Minority influence involves a small group influencing others, while conformity involves a majority doing the influencing.
• What is the likely outcome of minority influence?

  Minority influence is most likely to lead to internalisation of beliefs and behaviors.
• Who first studied minority influence?

  Serge Moscovici first studied minority influence.
• What was the name of Moscovici's study on minority influence?

  The study is known as the 'blue slide, green slide' study.
• What are the three main processes in minority influence?

  • Consistency
  • Commitment
  • Flexibility
• Why is consistency important in minority influence?

  Consistency increases interest from others and encourages them to rethink their views.
• What are the two forms of consistency in minority influence?

  The two forms are synchronic consistency and diachronic consistency.
• What does synchronic consistency refer to?

  Synchronic consistency refers to agreement among people in the minority group.
• What does diachronic consistency refer to?

  Diachronic consistency refers to consistency over time in the minority's views.
• What is the augmentation principle in minority influence?

  The augmentation principle states that extreme activities by minorities draw more attention to their views.
• Why is flexibility important in minority influence?

  Flexibility allows minorities to adapt their views and accept reasonable counterarguments.
• What is the process of change in minority influence?

  • Minority views prompt deeper processing.
  • Hearing new ideas encourages reconsideration of beliefs.
  • Over time, more people switch from majority to minority views.
  • This leads to the snowball effect, where minority views become majority views.
• What is the snowball effect in minority influence?

  The snowball effect describes how minority views can gradually become majority views as more people convert.
• What is one strength of research on consistency in minority influence?

  • Research shows consistent minority opinions have a greater effect on changing views.
  • Moscovici's study demonstrated this effect.
  • Wendy Wood's meta-analysis supports the importance of consistency.
• What does research by Robin Martin et al. (2003) suggest about minority influence?

  It suggests that minority messages are processed more deeply than majority messages.
• What is another strength of research on deeper processing in minority influence?

  • Evidence shows that a change in majority position involves deeper processing of minority ideas.
  • Participants were less willing to change opinions after hearing a minority group.
  • This indicates the effectiveness of minority influence.