Unit 2 - AOS 3

• Who are considered staff in a business?


  Staff are the people who work for a business in exchange for payment.
• What are the key business objectives?


  • Make a profit
  • Increase market share
  • Meet shareholder expectations
  • Fulfil a market need
  • Fulfil a social need
• How does high employee performance affect business profits?


  High employee performance leads to higher quality goods, which increases sales and profits.
• What is the consequence of underperforming employees on product quality?


  Underperforming employees result in lower quality goods being made.
• What is the relationship between lower quality goods and business profits?


  Lower quality goods decrease sales and therefore decrease profits.
• How does high staff performance influence market share?


  High staff performance creates higher quality goods, attracting customers and increasing market share.
• What happens when employee performance is low in terms of market share?


  Low employee performance leads to lower quality goods, which can decrease sales and market share.