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Created by
Bobby Branson
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Cards (17)
What is a
simple random sample
?
Where every sample of
size
n has an equal chance of being selected.
What is
systematic sampling
?
Where the required elements are chosen at
regular intervals
from an ordered list.
What is
stratified sampling
?
Where the population is divided into
mutually exclusive
strata and a random sample is taken from each.
Advantages
of
simple random sampling
. (
3
)
Free of
bias
Easy and cheap for
small populations
and samples
Each sampling unit has a known and
equal chance
of selection
Disadvantages
of
simple random sampling
. (2)
Samping frame is needed
Not suitable when
population
is
large
Advantages
of
systematic sampling
(
2
)
Simple and quick to use
Suitable for
large samples/populations
Disadvantages
of
systematic sampling
(
2
)
A
sampling frame
is needed
Can introduce bias if sampling frame is not
random
Advantages of
stratified sampling
(
2
)
Sampling accurately reflects
population structure
Guarantees proportional
representation
of group within a pop.
Disadvantages of
stratified sampling
(2)
Population must be clearly classified into
distinct
strata
Sampling frame need for each strata
Unsuitable for
large
pop in each strata
What is
quota sampling
?
A sample is collected that reflects the characteristics of the whole
population
.
What is
opportunity sampling
?
Where the sample taken is from people who are available at the time of the study and who fit the
criteria
you are looking for.
Advantages of
quota sampling
(
2
)
No sampling frame needed
Quick easy and
inexpensive
Disadvantages
of
quota sampling
(
2
)
Population must be divided into group, costly
Non random sampling can introduce
bias
Disadvantages of
opportunity sampling
(2)
Dependent
on researcher
Unlikely to be
representative
Advantages of
opportunity sampling
(
2
)
Easy to carry out
Inexpensive
What is a
sampling frame
?
List of individual
sampling units
.
What is a
sampling unit
?
One individual observation set from the
population
.