content and thematic analysis

Cards (3)

  • explain how you would carry out a content analysis ? 1) watching, listening, reading to whatever your data is 2) identify behavioural categories (relevant to the aim) 3) examples of categories 4)watch/read/listen and count number of examples that fall into each category to produce quantitative data
  • explain what is meant by coding?
    -the first stage in content analysis - using behavioural categories -counting how often a particular 'thing'/behaviour/ word appears -turning qualitative data into quantitive
  • define content analysis
    a technique for analysing data according to themes or categories