George Sterling 1960

• What study/theory does this support?

  MSM
• Who was the experimenter?


  George Sterling
• What year was this experiment?

  1960
• what was the aim of this experiment?

  demonstrate the existence of visual sensory memory/ iconic memory
• What was the method used?


  showed series of letters on computer screen

  only visible to P's for fraction of second

  see what letters P's could identify
• What were the results?


  the human visual system is capable of retaining information even with brief exposure