social influence

• What is the definition of social influence?


  The process by which individuals and groups change each other’s attitudes and behaviours.
• What is majority influence?


  A form of social influence where people adopt the behaviours, attitudes and values of the majority group.
• What is the effect of majority influence on social order?


  It maintains the status quo.
• What is minority influence?


  A form of social influence where members of the majority group change their beliefs, attitudes or behaviours due to a persuasive minority.
• What is the effect of minority influence on society?


  It brings about social change.
• What is the definition of conformity?


  Conformity is a type of social influence involving change in behaviour or attitudes to fit in with a group and avoid disapproval.
• What triggers conformity?


  This change occurs in response to real or imagined group pressure.
• What are the three types of conformity according to Kelman?


  1. Compliance: shallow change to fit in, public behaviour changes but private beliefs do not.
  2. Identification: intermediate change, both public behaviour and private beliefs change to align with the group.
  3. Internalisation: deep change, beliefs become part of the individual's own belief system.
• What is compliance in terms of conformity?


  Compliance is going along with the majority to fit in, resulting in a change in public behaviour but not private beliefs.
• Give an example of compliance.


  Claiming to like sushi to fit in with friends, despite privately disliking it.
• What is identification in terms of conformity?


  Identification involves changing public behaviour and private beliefs to align with a group one values or identifies with.
• Provide an example of identification.


  Liking a band while on tour with friends but losing interest once back home.
• What is internalisation in terms of conformity?


  Internalisation is when the beliefs of the group become part of the individual's own belief system, leading to permanent change.
• Give an example of internalisation.


  Converting to Buddhism and adopting its practices permanently.
• How does internalisation differ from compliance and identification?


  Internalisation leads to permanent change in beliefs, while compliance is superficial and identification is temporary.