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Business (dynamic nature-customer needs)
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What does the
dynamic nature
of business refer to?
Constantly adapting to meet
customers' wants
and needs
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What is
venture capital
?
Money invested in a business that is seen as having
potential
growth
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What are the reasons new business ideas come about?
Changes in technology
Changes in what consumers want
Products and services becoming obsolete
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How do new
business ideas
typically come about?
Original ideas
Adapting
existing
products/service ideas
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What does adapting
existing
products/services involve?
Finding new products based on the original one and changing them for different
customers
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Why is adapting existing products/services an
attractive
business proposition?
It usually requires less
research and development
and is cheaper
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What is a potential challenge when launching an
adapted product
?
It is easy to
underestimate
how hard it is to find new products that
people love
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How can launching an
adapted product
benefit a business?
It can
successfully
protect the main product
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What are the
components
of risk in business?
Business failure
,
financial loss
, lack of
security
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What are the components of reward in business?
Business success, profit, independence
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What does
business failure
refer to?
The collapse of a business, possibly leading to
closure
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What does
independence
mean for
business owners
?
The need for business owners to make their own decisions and be their own boss
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What does lack of
financial security
imply for
business owners
?
Uncertainty about family income and assets
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What is the concept of
risk and reward
in business?
The
balance
between the worst and best that can happen
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What are the
indicators
of business success?
Personal satisfaction
Excellent products/services
Growth
Awards
and recognitions
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How is profit calculated?
Profit = Total Revenue - Total Cost
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What are common reasons for business failures?
Poor cash flow
Fall in sale revenue
Action of competitors
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Why do many
business owners
value
independence
?
They prefer working for
themselves
over working for others
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What does financial loss mean for a business owner?
An owner may lose the capital they invest in
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What are the roles and purposes of
business enterprises
?
To produce goods or services
To meet customer needs
To add value (
convenience
,
branding
,
quality
,
design
,
USP
)
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What is the role of an
entrepreneur
?
An entrepreneur organizes
resources
, makes business decisions, and takes risks
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What is a
business/enterprise
?
A person or organization that produces goods and services to meet
customer needs
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What does
adding value
mean in business?
The difference between the cost of
producing
a product/service and the
price
a customer is willing to pay
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What are ways to add value to products/services?
More
convenience
Unique selling point
Better design
Improved quality
Branding
Greater speed of service
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What is an
entrepreneur
defined as?
A
risk taker
who wants to create an organization to make a difference
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What are the benefits of
entrepreneurship
to an economy?
They can bring new jobs
They take risks, being creative and using
initiatives
Entrepreneurs develop businesses and hire and organize
factors of production
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What do
entrepreneurs
do in relation to
customer needs
?
They create products/services to meet customer needs
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How do
entrepreneurs
contribute to the economy?
They pay tax to the
government
and generate
economic
activities through customer spending
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What is the difference between invention and
innovation
?
Invention
is making something entirely new, while innovation improves something that already exists
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Why is it important for a business to identify
customer needs
?
To attract new customers
For
repeat purchases
/repetitive customers
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What does
durable
mean in a business context?
Something that lasts long and doesn't get damaged quickly
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What are the
key customer needs
that businesses should identify and understand?
Price
Quality
Choice
Convenience
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What are the
benefits
of identifying and understanding
customer needs
for a business?
Generating sales
Ensuring business survival
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