Niche markets

• Define niche market?

  Is a small specialised market which caters for a particular product or service such as Rolex's
• What does it mean to have cultural sensitivity?

  Understanding that people all over the world have different interests and values
• What is important about cultural differences?

  Greeting rituals may be different in international business and getting it right can set the tone for the whole negotiation
• What does cultural diversity?

  Means a range of different societies or people in different origins , religion and traditional living together