features of global marketing

• What is the definition of a global niche market?

  Is a subset of the mass market which is highly specialised and characterised by very loyal customers
• Advantages of selling in a global niche market?

  Less competition and greater customer loyalty

  Price is likely to be higher - more profitable

  Risk may be reduced - selling in more countries
• Disadvantages of selling in a global niche market?

  Co - ordination and communications may be more difficult across differing brands and market

  
  

  Possible global economies of scale may not be achievable as each market will need individual attention