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Psychology (research methods)
7b observations
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Cards (36)
What are
self-reports
in psychology?
Questionnaires or interviews where
participants
provide information
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What is a
psychometric
measure?
A test assessed for
validity
and
reliability
through psychological testing
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What is a strength of
self-reports
?
They provide rich
quantitative
data as participants describe their own experiences
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How can
self-reports
explain the reasons behind behavior?
They allow participants to articulate their thoughts and feelings
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What is a limitation of
self-reports
related to
social desirability bias
?
Participants may provide
untruthful responses
to appear favorable
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What is required for
self-reports
to be useful?
Participants
must be willing to disclose information
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What is
acquiescence bias
in self-reports?
It is the tendency of people to agree with statements regardless of their
true feelings
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How might participants misinterpret questions in
self-reports
?
Participants may interpret questions
subjectively
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What are
questionnaires
?
A written
self-report
technique
where participants respond to a set number of questions
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How can
questionnaires
be
administered
?
In person
, by post,
online
, or in groups
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How should questions in a questionnaire be designed?
They should progress logically from least sensitive to most, and general to more specific
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What type of questions are
Likert scales
?
Rating scales ranging from
strongly
disagree to strongly agree
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What are
closed questions
?
Questions that provide a limited number of
choices
for answers
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What type of data do
closed questions
collect?
Quantitative data
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What are
open questions
?
Questions that allow
participants
to give full, detailed answers without restrictions
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What type of data do open questions collect?
Qualitative data
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What are
standardised
instructions
?
A set of written or recorded instructions given to
participants
to ensure consistency
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Why are
standardised
instructions used?
To reduce
extraneous variables
or
investigator effects
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What are
filler questions
?
Questions included in a
questionnaire
to disguise the aim of the study
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What are the strengths of
questionnaires
?
They can collect large amounts of data and reduce
social desirability bias
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What are the limitations of
questionnaires
?
They may not affect
participants' opinions
and produce less rich data than
interviews
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What is an
interview
?
Asking
participants
questions and recording their
responses
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What are
structured interviews
?
Interviews with
predetermined
questions, essentially a
face-to-face
questionnaire
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What are
unstructured interviews
?
Interviews that may start with
predetermined
questions but then move into less structured conversation
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What are
semi-structured
interviews
?
Interviews that have some
predetermined
questions and some
adapted
based on responses
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What is an
interview schedule
?
A
list
of
questions
that the interviewer
intends
to cover
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How can
researchers
take notes during
interviews
?
In a
quiet
room away from others to ensure
accuracy
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What is an
interview transcript
?
A written
record
of audio recordings turned into text
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What
considerations
need to be taken for
interviews?
The
presence
of the
interviewer
may
increase
the amount of data provided
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What are the strengths of
structured interviews
?
They are
standardised
,
replicable
, and quick to conduct
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What are the limitations of
structured interviews
?
They cannot deviate from the topic or elaborate, producing
quantitative data
that lacks insight
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What are the strengths of
unstructured interviews
?
They offer more flexibility, allowing for richer data and deeper insight
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What are the limitations of
unstructured interviews
?
They are difficult to analyze due to the lack of
numerical value
and may not be truthful due to
social desirability bias
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What are the strengths and weaknesses of
questionnaires
?
Strengths:
Large amounts of data can be collected
Social desirability bias
is reduced due to lack of interviewer
Weaknesses:
May not affect participants' opinions
Quantitative
data produces less rich data than
interviews
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What are the strengths and weaknesses of
structured interviews
?
Strengths:
Standardised
and
replicable
Quick to conduct
Weaknesses:
Cannot deviate from topic or elaborate
Quantitative data
produced lacks insight
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What are the strengths and weaknesses of
unstructured interviews
?
Strengths:
More flexibility for richer data and deeper insight
Weaknesses:
Difficult to analyze
qualitative data
May not be truthful due to
social desirability bias
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