Word Length Effect - Baddeley et al. (1975) - participants had to serially recall visually presented words of 1, 2, 3, 4, or 5 syllables. Found that the longer it takes to read the list of words, the lower the accuracy of recall, finding that people can remember as many words as they can say in ~2.5s. However, there are other factors such as decay, interference, and volume.