Quantitative and Qualitative data

• What is Quantitative data?

  Numerical data that can be measured or counted.
• What is Qualitative data?

  Written, non-numerical description of participants' thoughts and feelings etc
• Strength of Quantitative data?

  • Easy to analyse
  • Less biased
• Strength of Qualitative data?

  • Rich in detail
  • Greater external validity
• Limitations of Quantitative data?

  • Narrower in meaning
• Limitations of Qualitative data?

  • Difficult to analyse
  • May be subjective