Primary and Secondary data

• What is Primary data?

  Collected firsthand for the purpose of the investigation
• What is Secondary data?

  Collected data by someone other than the researcher
• Strengths of Primary data?

  • Specific to whatever you are studying
  • Targets relevant information
• Limitations of Primary data?

  • Time consuming
• Strengths of Secondary data?

  • Cost effective
  • Easy to access
  • Time effective
• Limitations of Secondary data?

  • Variations in quality e.g. outdated
  • Relies on whoever carried out to be accurate