Commercialisation in sport

• What are television match officials also known as?

  Video referees
• How does sponsorship benefit businesses in sports?

  It provides advertising space and increases brand recognition
• What is the Golden Triangle in sports commercialization?

  It involves the relationship between sport, media and sponsorships
• What are some forms of media that cover sports?

  Radio, newspapers, magazines, and social media
• What is the role of sponsorship in sports?

  It provides resources in exchange for advertising and business advantages
• How does commercialisation impact the audience's experience?

  It provides a more engaging and entertaining experience for spectators
• Commercialisation is the management or exploitation of a person, organisation or activity in a way designed to make profit
• Media


  a means of mass communication
• Benefits of the media


  • Spectators can watch their team/sport on the TV or the internet
  • Provides information on results and rankings
  • Instant reviews and close-up replays are available to viewers
  • The media pays to show live sport, which improves facilities for spectators attending
  • Money from the media is given to clubs which means they can afford higher quality players enhancing the quality of the spectator experience
• Negative effects of media on performers


  • Increased pressure
  • Mistakes can become public
  • can become the subject of online abuse
  • increased focus on their private life