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Economics
Individual economic decision making
Behavioural economics and economic policy
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Created by
alex whitham
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Cards (6)
Choice architecture
Influencing consumer choices by the way choices ade
presented
Framing
influencing consumer choices by the way words and numbers are used
Nudges
Influencing consumer behaviour via the use of gentle suggesting and
positive reinforcement
Default choice
Influencing consumer behaviour by setting
socially desirable
choices as default options
Mandated choice
Where people are legally required to make a choice
Restricted Choice
Giving consumers a limited number of
options
when making a choice