Behavioural economics and economic policy

Cards (6)

  • Choice architecture
    Influencing consumer choices by the way choices ade presented
  • Framing
    influencing consumer choices by the way words and numbers are used
  • Nudges
    Influencing consumer behaviour via the use of gentle suggesting and positive reinforcement
  • Default choice
    Influencing consumer behaviour by setting socially desirable choices as default options
  • Mandated choice
    Where people are legally required to make a choice
  • Restricted Choice
    Giving consumers a limited number of options when making a choice