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Cards (52)
What are the three types of conformity according to
Asch
(
1958
)?
Compliance
: Temporary behavior change to fit in
Identification
: Change in behavior and private values only in the group
Internalization
: Permanent change of personal opinions to match the group
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What drives
normative social influence
(
NSI
)?
Desire
to be liked and avoid rejection
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What is the main motivation behind
informational social influence
(
ISI
)?
Desire to be correct
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What was the overall conformity rate in
Asch's
critical trials
?
32%
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What percentage of participants conformed at least once in
Asch's
study?
75%
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What was the
conformity rate
when participants could privately write down their responses?
12.5%
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How did
Ash
manipulate group size in his study?
By varying the number of
Confederates
from 1 to
16
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What effect did the presence of one
Confederate
giving the correct answer have on conformity rates?
It dropped the conformity rate to
5.5%
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What does the variation in task difficulty suggest about
conformity
?
Increased
ambiguity
leads to increased conformity
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What are the evaluations of
Asch's
study regarding
NSI
and
ISI
?
Supports NSI as
75%
conformed at least once
Difficulty separating NSI and ISI influences
Participants may not be aware of true motivations
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What are the strengths of the
Stanford Prison Experiment
?
Well controlled initial setup
Random allocation of roles
Insights
into
social roles
influencing behavior
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What was the main finding of
Zimbardo's
Stanford Prison Experiment
?
Participants adapted their behavior to their assigned
social roles
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What ethical concerns arose from the
Stanford Prison Experiment
?
Participants experienced
psychological
harm
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What is the
agentic state
according to
Milgram
?
A state of mind where individuals feel they do not have responsibility for their actions
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What is the
legitimacy
of authority in
Milgram's
theory?
It refers to the socialization of individuals to obey those in higher
positions
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What voltage did
100%
of participants reach in
Milgram's
study?
300 volts
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What was the
obedience rate
when the professor gave instructions via a phone?
21%
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How did the location of the study affect obedience rates in
Milgram's
experiment?
Obedience dropped to
47.6%
in a rundown area
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What
methodological flaws
are criticized in
Milgram's research
?
The task lacks
mundane realism
and
ecological validity
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What are the findings of
Sheridan and King (1972)
regarding
obedience
?
Participants gave real shocks to a puppy
54%
of males and
100%
of females gave the
highest shock level
Demonstrates high obedience without demand characteristics
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What was the obedience rate in
Bman’s
1974
field experiment when dressed as a guard?
89%
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What does the presence of a
uniform
signify in terms of
authority
?
It provides a visible symbol of
legitimacy
of authority
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What was the non-US obedience rate found in the
Milgram study
?
65.9%
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What are the ethical criticisms of the
Milgram study
?
It caused
distress
and used
deception
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What
methodological
criticisms are associated with the
Milgram study
?
It lacks
ecological validity
and
mundane realism
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What did
Huffling's
1966
study reveal about obedience in a hospital setting?
21
out of 22
nurses
obeyed an order to give a
double dose
of medication
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What was the obedience rate in
Sheridan
and
King's
1972
study involving a puppy?
54%
of males and
100%
of females gave the highest shock level
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What did
Bman’s
1974
New York field experiment find regarding uniforms and obedience?
Obedience rate was
89%
when dressed as a guard
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What is the
authoritarian personality
according to
Adorno
?
It is a personality type shaped by
strict parenting
and harsh punishments
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What questionnaire did
Adorno
use to study the authoritarian personality?
The
F-scale
(fascism scale)
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What factors does the
F-scale
measure?
It measures
authoritarian submission
,
uncritical attitude
towards authority, and
power toughness
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How did
Elms
and
Milgram's
1966
study relate obedience to the
F-scale
?
Obedient males scored higher on the F-scale than disobedient males
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What are the alternate situational explanations of obedience mentioned?
The
agentic state
and
legitimacy of authority
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What is the criticism of the
F-scale
as a measurement of
authoritarian personality
?
It suffers from
acquiescence bias
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What does
locus of control
refer to?
It refers to the factors people believe control their
actions
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How do individuals with an internal
locus of control
view their ability to resist
social influence
?
They see themselves as responsible and
empowered
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What percentage of participants with an
internal locus of control
refused to continue to the highest shock level in Holland's 1967 study?
37%
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What did
Spectre's
1983
study find about
locus of control
and resistance to
normative social influence
?
Those with an internal locus of control were more able to resist normative social influence
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What is
minority influence
?
It requires individuals to reject
majority
behaviors and beliefs
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What are the key factors that make minorities more effective in influencing majorities?
Consistency
: Repeating the same message over time
Commitment
: Suffering for their views
Flexibility
: Considering valid counterarguments
View source
See all 52 cards
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