Mark-up is always calculated based on the cost of sales. It can be helpful to remember that mark-up puts the profit on top of the cost. When using mark-up the cost of sales figure always represents 100%.
Margin is always calculated on the sales figures. To remember this, think of the margin being included in the sales price.
When calculating mark-up and margin, you need to understand that the figure you're calculating is actually the gross profit.
The gross profit is the difference between the sales and the cost to buy, or make, the product, or providing a service.
Opening inventory
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This is the inventory that we have in our stores at the beginning of the financial year.
Purchases
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This is the cost of the purchases we made during the financial year. This figure is added to the opening inventory.
Less purchases returns
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This is the cost of purchases we returned to the supplier during the financial year. This figure is deducted from the opening inventory and purchases calculation.
Less closing inventory
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This is the cost of our closing inventory at the end of the financial year. This figure is deducted from our opening inventory, purchases and purchases returns calculation.
Cost of sales
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Once you have calculated your opening inventory + purchases - purchases returns - closing inventory, this becomes your cost of sales and this figure tells us what it cost to buy in, or make, the product.