Social and cultural factors

• Definition of cultural factors?

  Cultural factors include ; Beliefs , moral values , traditions , language , laws held by a country
• Definition of social factors?

  Lifestyle , economic wealth , religion and political systems held by a country
• What are the 6 factors to consider in global marketing?

  Cultural differences

  Inappropriate/Inaccurate translations 

  Inappropriate branding/promotion

  Language

  Different tastes 

  Unintended meanings