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unit 4
Social and cultural factors
high context vs low context countries
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chet singh
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Cards (4)
What are the features of high context countries?
Establish
social
trust
first
Negotiations
are slow and
ritualistic
Value
personal
returns
and good
will
Examples of high context countries?
Chinese
Korean
Japanese
features of low context countries?
Value expertise and
performance
Negotiations
efficient
as possible
Agreement by
specific
, legalistic
contract
Examples of low context countries?
Italian
English
German