ethnography

• What does ethnography study?


  It studies the way of life of a group.
• How is ethnography defined?


  It is the scientific description of a specific culture by someone with first-hand experience.
• Who first used ethnography and for what purpose?


  Anthropologists used it to study traditional societies.
• What methods did early ethnographers use to study cultures?


  They joined the community, learnt the language, and noted their observations.
• What type of data does ethnography typically produce?


  It tends to produce qualitative data.
• Why is ethnography considered valid?


  Because it allows the study of behavior in natural settings.
• What can ethnography be used to study?


  It can study a whole community or an individual’s life history.
• What methods can be used to gather primary data in ethnography?


  Methods include case studies, focus groups, longitudinal studies, and observation.
• What types of data can researchers analyze in ethnography?


  Researchers can analyze documents such as diaries and letters, which are secondary data.
• What are the strengths of ethnography?


  • In-depth research providing inside knowledge about a community
  • Valid picture of the community
  • Captures complex social interactions
• What are the weaknesses of ethnography?


  • Relies on the researcher’s interpretation
  • Difficult to make generalizations from small-scale research
  • May not be reliable and hard to reproduce
• How does the validity of ethnography depend on the researcher?


  It relies on the researcher’s interpretation of what people do and say.
• What is a potential issue with generalizing findings from ethnographic research?


  It is difficult to make generalizations from small-scale research.
• What is an example of a media source that showcases ethnography?

  Bruce Parry's "Experiences the Stick Fighting Festival" on YouTube.
• What is another example of a media source that showcases ethnography?

  Toilet Pigs & Other Animals by Bruce Parry on YouTube.
• What is the evaluation of ethnography in research?


  It provides valid insights but has limitations in generalizability and reliability.