Types of Conformity

• What is conformity? 


  A change in a person’s behaviour or opinions as a result of

  real or imagined pressure from a person or a group of people.
• What are the 3 types of conformity?

  Internalisation, Identification and Compliance
• What is internalisation?


  Conforming to the group because you accept its norms

  – you agree privately (to yourself) as well as publicly. This is a permanent change to your beliefs.
• What is identification? 


  Conforming to the group because we value it – we are

  prepared to publicly change our views to be accepted by the group, even if we don’t agree with those views privately.
• What is compliance?


  Superficial agreement with the group – going along with it

  publicly but holding a different view privately. This is a temporary change.