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Theme 1: Marketing and people
Demand
Income Elasticity of Demand
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Created by
Tiian
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Cards (16)
What does
YED
stand for in economics?
Income Elasticity of Demand
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How does a change in
income
affect demand?
Changes in income lead to effects on demand for some products more than others
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What does
YED
measure?
YED measures the responsiveness of
quantity demanded
given a change in
income
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What is the formula for calculating
YED
?
YED = % change in
Quantity demanded
/ % change in
income
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What does it indicate if
YED
is between 0 and 1?
It indicates that demand is
inelastic
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What does it indicate if
YED
is more than 1?
It indicates that demand is
elastic
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What type of goods have a
YED
less than 0?
Inferior goods
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What happens to the demand for
inferior goods
as income increases?
As income goes up, demand goes down
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What type of goods have a
YED
between 0 and 1?
Normal necessity goods
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What happens to the demand for
normal necessity goods
as income increases?
As income goes up, demand goes up
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What characterizes
normal luxury goods
in relation to income changes?
There is an
even bigger
increase in demand as income increases
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What does a
unitary elastic
good indicate about changes in demand and income?
A unitary elastic good has a change in demand
equal
to the change in income
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What factors affect
YED
?
Necessity
: Basic goods that consumers need (e.g., food, electricity, water)
Demand becomes
income inelastic
Luxuries
: Goods that consumers like to buy if they can afford them (e.g., air travel, branded fashion, supercars)
Demand becomes
income elastic
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How does demand for
necessity goods
change as income increases?
Demand for necessity goods becomes income
inelastic
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How does demand for
luxury goods
change as income
increases
?
Demand for luxury goods increases as income increases
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What happens to the demand for
inferior goods
when income increases?
Demand for inferior goods decreases as income increases
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