Psychology- ISI NSI

• What is the definition of social influence?


  Social influence refers to the ways individuals change their behavior to meet social demands.
• What are the key characteristics of social influence?


  It can be conscious or unconscious and occurs in various social contexts.
• In which social contexts can social influence occur?


  Social influence can occur in peer groups, work environments, and social media.
• What is normative social influence?


  • Conforming to the expectations of others
  • Driven by the desire to fit in and avoid rejection
  • Results in public compliance but not necessarily private acceptance
  • Can lead to groupthink in extreme cases
• What is an example of normative social influence?


  A teenager using slang words because their friends do.
• Why do individuals engage in normative social influence?


  To be liked and accepted by others.
• In what situations is informational social influence most likely to occur?


  In ambiguous situations or when people lack knowledge.
• What is informational social influence?


  It occurs when people rely on others for information about how to think, feel, or behave.
• What is a key characteristic of informational social influence?


  It often results in both public compliance and private acceptance.
• What is an example of informational social influence?


  A tourist observing locals to learn how to use public transport.
• What are the key differences between normative and informational social influence?

  1. **Motivation**:

  • Normative: Desire to be liked and accepted
  • Informational: Desire to be correct

  
  

  1. Outcome:

  • Normative: Public compliance without private acceptance
  • Informational: Both public compliance and private acceptance

  
  

  1. Situations:

  • Normative: Clear, familiar situations
  • Informational: Ambiguous or unfamiliar situations

  
  

  1. Duration:

  • Normative: Temporary change
  • Informational: Lasting change