definitions

• conformity - yielding to group pressure aka majority influence
• compliance - publicly, but not privately going along with the major influence to gain approval
• identification - public and private acceptance of majority influence in order to gain group acceptance
• internalisation - public and private acceptance of majority influence, through adoption of the majority group's belief system
• confederates - individuals who pretend to be participants or researchers in research studies, but are actually playing a part
• individual variables - personal characteristics that affect the degree to which individuals yield to group pressures
• social roles - the parts individuals play as members of a social group, which meet the expectations of the situation
• dehumanisation - degrading people by lessening of their human qualities
• de-individuation - a state in which individuals have lower self-awareness and a weaker sense of personal responsibility for their actions. may result from the relative anonymity of being part of a crowd