Marketing mix intro

• Marketing mix


  the combination of elements used by a business to enable it to meet the needs and expectations of customers
• 7 P's


  • product (the good/service)
  • place (how the product is distributed)
  • price (how much)
  • promotion (how the customer is persuaded to buy)
  • people (the ppl who make contact w/ customers in delivering the product)
  • process (the systems and processes that deliver a product to a customer)
  • physical (the elements of the physical environment the customer experiences)