CONSISTENCY

• FACTORS AFFECTING MINORITY INFLUENCE?

  consistency, commitment and flexibility
• HOW DOES CONSISTENCY AFFECT A MINORITY?

  if a minority view remains consistent it is more likely to interest other people as it starts to make the majority reconsider their own views
• TYPES OF CONSISTENCY?

  synchronic and diachronic
• SYNCHRONIC CONSISTENCY?

  agreement between members of a group
• DIACHRONIC CONSISTENCY?

  consistency over time
• EXAMPLES OF CONSISTENCY?

  • Jamie Oliver's Feed Me Better and Jamie Oliver's School Meals Policy
  • Sir Ian McKellen fighting for gay rights since 1988