PROCESS

• SOCIAL INFLUENCE PROCESSES CONTRIBUTING TO SOCIAL CHANGE?

  minority influence, obedience, conformity
• HOW DOES MINORITY INFLUENCE CONTRIBUTE TO SOCIAL CHANGE?

  • people influenced to change behaviour through commitment, consistency and flexibility of a minority
  • factors can be used to empower minority
• EXAMPLE OF MINORITY INFLUENCE CONTRIBUTING TO SOCIAL CHANGE?

  • Suffragette protests
  • stone wall riots
• HOW DOES OBEDIENCE CONTRIBUTE TO SOCIAL CHANGE?

  • people are socialised to recognise and obey authority
  • therefore can change laws and policies to influence social change
• EXAMPLES OF OBEDIENCE CONTRIBUTING TO SOCIAL CHANGE?

  laws on equal marriage, discrimination and hate crimes
• HOW DOES CONFORMITY CONTRIBUTE TO SOCIAL CHANGE?

  • people conform to perceived norms through informational social influence
  • can use majority to provide information to convince minority to internalise particular beliefs and create social change
• EXAMPLE OF CONFORMITY CONTRIBUTING TO SOCIAL CHANGE?

  • same-sex marriage normalised after more research into sexuality
  • segregation laws being changed after research into damaging effects of segregation
• WHAT IS SOCIAL CHANGE?

  when a whole society adopts a new belief/ way of behaving which then becomes widely accepted as the norm