EFFECTS

• WHAT IS THE AUGMENTATION PRINCIPLE?

  when minority makes sacrifices for their cause to show how committed they are, leading to social change
• WHY DOES THE AUGMENTATION PRINCIPLE WORK?

  (commitment) individuals pay attention to cause and start to change their opinion as they see evidence of the lengths someone will go to make their point
• EXAMPLE OF AUGMENTTION PRINCIPLE?

  many Suffragettes went to prison/ on hunger strikes for their beliefs
• WHAT IS THE SNOWBALL EFFECT?

  (consistency, flexibility) when a few members of the majority change their views, increasing the minority and causing others to follow suit, leading to social change
• EXAMPLE OF THE SNOWBALL EFFECT?

  • few people started to suggest women deserve to vote
  • majority began to question
  • majority began to slowly agree women deserved to vote
• WHAT IS SOCIAL CRYPTOMNESIA?

  when social change occurs, the attitude/ opinion becomes an integral part of the society's culture and the source of the minority influence is generally forgotten
• HOW TO TELL SOCIAL CHANGE HAS OCCURED?

  social cryptomnesia
• EXAMPLE OF SOCIAL CRYPTOMNESIA?

  very few women who vote in the UK consciously thank the Suffragettes for the fact they can vote