Forgetting

• Forgetting in LTM is mainly due to retrieval failure . Information is available but you can’t access it . This happens when you have insufficient cues .
• Tulving and Thompson ( 1973 ) proposed the encoding specificity principle . They said ‘ memory is the most effective if the information you that is present at learning is also present at the time of retrieval ‘

  Therefore the more cues a person is exposed to whether environmental or mental the more likely they are to remember
• another explanation is the interference theory . This is when we forget things because one memory has disrupted or interfered with the recall of another memory
• Proactive - past learning interfering with new learning
• Retro active - recent ( new ) learning interfering with old learning