Social approach

• What do social psychologists assume about behavior, cognitions, and emotions?


  They are influenced by social contexts, environments, and groups.
• How do social psychologists believe the presence of others affects behavior?


  It influences behavior, cognitions, and emotions through actual, implied, or imagined presence.
• What were the aims of the Piliavin et al. (Subway Samaritans) study?

  • Investigate how type of victim (drunk or ill) affects helping behavior
  • Examine the influence of the race of the victim (black or white)
  • Assess the impact of modelled help
  • Analyze the effect of group size
• What was the aim of the Perry et al. (personal space) study?

  • Investigate the effect of oxytocin on preferred interpersonal distance
  • Focus on individuals scoring high or low in empathy traits
• What was the aim of the Milgram (obedience) study?

  • Investigate the level of obedience when commands require destructive behavior