Content Analysis

• What is content analysis

  Content analysis is a systematic research technique for analysing qualitative data according to categories
• What does content analysis involve

  It involves indirectly analysing patterns or messages in qualitative data to put in quantitative form
• The steps of content analysis

  • Read/watch/listen to the material to be analysed
  • Identify recurring categories which emerge from the data (give examples)
  • Review all the material again
  • Numerically record and tally each occurrence of an item related to a category - this turns qualitative data into quantitative data