Media Quality Street

• What effect does the gold frame in the advertisement have?

  It connotes a halo effect.
• How is the product positioned in the advertisement?


  The product takes central framing.
• What role does typography play in the advertisement?


  Typography forms the bottom third of the poster and is strong.
• What colors are used in the advertisement to attract consumers' attention?


  Strong purple colors stand out to draw consumers' eyes.
• What does the hand-drawn, artistic nature of the design signify?

  It links to the post-war consumer culture.
• What persuasive language techniques are used in the advertisement?


  Alliteration, emotive language, and superlatives are used.
• What does the bold, serif font style connote in the advertisement?


  It connotes richness.
• How are the female characters dressed in relation to the sweets in the advertisement?


  They are dressed similarly to the sweets shown close-up.
• What narrative theory is referenced in the advertisement's depiction of the male character?


  Propp's theory is referenced with the male 'hero' choosing between two 'damsels in distress.'
• What societal theme is suggested by the females choosing the chocolate in the advertisement?


  It reflects a patriarchal society.
• Who created the advertisement for Quality Street?

  Harold Mackintosh created the advertisement.
• In what year was the advertisement originally created?

  It was originally created in 1936.
• What was the economic context of chocolate boxes in the 1930s?


  Only the wealthy could afford chocolate boxes.
• What was Harold Mackintosh's aim regarding the price of chocolate boxes?


  He aimed to sell them at a more reasonable price.
• What historical period do the icons of the Quality Street brand reference?


  They reference characters from the Regency era of British history.
• What was the cultural context of Britain during the Regency era?


  Britain went through a period of elegance regarding fine art and architecture.
• What does the advertisement suggest about the manipulation of women in relation to men and products?


  It suggests that women distract men through romance to access the product.
• How does the advertisement reflect societal changes during the Regency period?


  It represents the evolving roles and perceptions of women in society.
• What colors are typically associated with the historical representations of Regency characters?


  Strong feminine colors.
• What do the formal uniform dress and showing of flesh signify in the context of Regency characters?


  They signify importance and power in their relationships.
• How might the portrayal of women in the advertisement suggest their societal role?


  It could portray women as subservient to men.