Infographics

• Infographic - A visual representation of information or data, combining charts, graphs, maps, illustrations.
• Chart - A graphical representation of data showing information.
• Graph - A diagram displaying data, the relationship between variables
• Map - A diagram displaying geographic information or locations.
• Timeline - A visual representation of events in chronological order.
• Typography - Style and appearance of printed text.
• Color theory - Guidance on use of color combinations and schemes.
• White space - Blank space around graphics and text to increase clarity.
• Visual hierarchy - Arrangement of visual elements in order of importance.
• Visual theme - Overall look, imagery, and typography in a visual design.
• Infographics - Visual representation of information or data - Combines imagery, charts, minimal text - Gives overview of topic in easy-to-understand manner
• How to Create an Infographic

  • Plan structure and content
  • Customize design
• Plan structure and content

  1. Organize information 2. Identify key takeaways 3. Develop outline and flow
• Customize design 1. Select template 2. Adjust colors and fonts 3. Add relevant icons and images 4. Insert brand logo
• Types of Infographics - Product - Informational - Comparison - Quantitative - Recruitment - Statistical - Timeline - Process - Geographic - Hierarchical - List - Resume
• Product Infographics - Promote or explain a product - Combine images and data
• Informational Infographics - Explain specialized concepts - Organized sections with headers

  -divided into numbered parts - flows logically
• Comparison Infographic

  • Comparison Infographic
  • Find similarities in two unlike things
  • Prove one option's superiority
• Quantitative Infographic

  • Charts, graphs, design elements
  • Data-driven arguments
  • Simplify complex statistics
  • Make facts and numbers engaging