duration - 18-30 seconds when rehearsal is prevented
encoding - acoustic
forgetting - quickly unless types of rehearsal are used
long term memory
capacity - no known limit
duration - almost a lifetime
encoding - semantic
forgetting - remembered for a long time
the multi store model
the primacy - recency effect : glanzer and cunitz (1966)
Ps were given a long list of words and were asked to recall as many possible. the researcher would then plot on a graph where the word appeared on the list. it was found free recall produces a serial curve:
recency effect - words presented at the end of the list were recalled best because they are still in STM
primacy effect - words at the beginning of the lidt have been rehearsed and are in LTM
asymptote - words in the middle are poorly recalled as they have been displaced by later words in the list - not rehearsed sufficently
primacy / recency effect A03 evaluation
support -
shows long term and short term memories and 2 distinct stores, as the words at the end of the list are in the STM, shown by the recency effect and the words at the beginning of the list are in the LTM, shown by the primacy effect.
issues -
methodological issue - lab experiment, artifical, not representitive of everyday life
the case of HM
underwent brain surgery that removed the hippocampus from both sides of his brain
he couldnt form new LTMs (would repeatedly read same magazine) or recall what he had eaten earlier the same day but performed well on the digit span test, a measure of STM
supports MSM by showing the memories have 2 separate stores
the case of KF
suffered brain damage that effected his STM, but his LTM functioned normally still
has a capacity of 1-2 items, only able to recall the last bit of information he had in his STM
his verbal STM was damaged despite his visual memory still being intact - had limited digit span when numbers were read out loud to him, but recalled better when he was able to read them himself
issue - suggests STM isnt a unitary store and has different parts dedicated to processing different types of information
brain scanning techniques
PET and MRI scans provide evidence for existance of 2 separate stores. squires (1992) found...
hippocampus is active during LTM tasks
areas in pre-frontal cortex are active during STM tasks
further evidence of 2 separate stores
ecological validity
in everyday life memories are related to faces, names, facts, places
in studies digits, letters and meaningless consonant trigrams are used
limited in explanatory power as it relies on research materials that lack relevance to everyday life