Asch VE

Cards (18)

What are the 3 variations?
Group Size, Task Difficulty and Unanimity
What was the first variation?
Group size on conformity
What is the explanation of Group Size? 
Conformity peaked at 7 participants but started to decrease over 7.
What was the second variation?
Task Difficulty on conformity
What is the explanation of Task Difficulty? 
Lengths of lines became more similar, conformity increased due to task difficulty
What was the third variation? 
Unanimity
What was the explanation of Unanimity? 
Dissenter states different answer, correct or incorrect, which decreased conformity
What is the first strength of Asch's Study? 
Lab experiment using an artificial task
What is the second strength of Asch's Study?
Had a good control over extraneous variables
What is the third strength of Asch's Study? 
Kept the same conditions for everyone
What are the results of the Strengths? 
High Internal Validity due to procedure being standardised
What is the first weakness of Asch's Study? 
Used an Artificial Task
What is the second weakness of Asch's Study? 
Low external validity, leading to a lack of Mundane realism.
What is the third weakness of Asch's Study? 
Decrease in internal validity, lead to demand characteristics
What are the results of the Weakness? 
Low external validity, lacks mundane realism
What is Asch's Study Ethical Good? 
Helps avoid mindless destructive conformity, shows people how to non-conform and be independent
What is Asch's Study Ethical Issue? 
Deception, exposed to negative psychological effects (stress, anxiety, humiliation)
What is the Overall? 
Strengths overweighed Weakness as psychological harm was minor

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