NSI and ISI

• What are the three types of conformity?

  Internalisation, Identification, Compliance
• What is the two-process theory of conformity proposed by Deutsch and Gerard?


  It argues that people conform due to the need to be right (ISI) and the need to be liked (NSI).
• What does informational social influence (ISI) refer to?


  ISI refers to conforming because we believe the majority has better information.
• In what situations is ISI most likely to occur?


  ISI is most likely in new situations, ambiguous situations, or crisis situations.
• What is normative social influence (NSI)?


  NSI is conforming to be accepted and gain social approval from others.
• When is NSI most likely to occur?


  NSI is most likely in situations with strangers or in stressful situations.
• What does NSI stand for?


  Normative Social Influence.
• How does NSI affect individuals differently?


  It affects people differently based on their concern for being liked.
• What are nAffiliators?


  People with a greater need for affiliation and relationships.
• How do NSI and ISI typically interact in conformity?


  Both processes are often involved in conformity.
• What effect does having one dissenting participant have in Asch's experiment?


  It reduces the power of NSI or ISI.
• Why is it difficult to determine whether NSI or ISI is at play in real-life situations?


  Because both processes often interact in complex ways.
• What are the individual differences in NSI and their implications?


  • NSI affects individuals differently based on their need for social acceptance.
  • nAffiliators conform more due to their need for affiliation.
  • Desire to be liked influences conformity levels among individuals.
• How do NSI and ISI interact in conformity situations?


  • Both processes often work together.
  • Presence of a dissenter can reduce conformity pressure.
  • Difficult to determine which process is influencing behavior.
• What research supports isi


  Lucas etc Al

  Difficult questions more students conformed
• What research supports nsi


  Asch

  Said people conformed because others did as they felt self conscious, asch did this again and conformity decreased to 12.5%
• What are the individual differences for isi

  Engineering students less likely to conform (28%) than other (37%) this is a limitation of the isi explanation