Interactivity Principles

• . Interactivity Principles

     - Usability before aesthetics

     - Anticipating user needs

     - Respecting user autonomy

     - Consistency

     - Wise defaults

     - Allowing exploration

     - Using familiar objects and metaphors

     - Ensuring learnability

     - Readability

     - Simplicity

     - User efficiency
• 10 Laws of UX

     - Fitts's Law

     - Hick's Law

     - Law of Common Region  

     - Jakob's Law

     - Law of Pragnanz

     - Law of Proximity

     - Law of Similarity 

     - Law of Uniform Connectedness

     - Miller's Law

     - Serial Position Effect
• Interactivity refers to the exchange of information in a computing context
• Interactive websites facilitate communication and engagement with users
• Elements of an interactive website

       A. Clickable buttons and images 

       B. Contact forms

       C. Image galleries

       D. Social media feeds
• Examples of interactivity

       A. Customization options

       B. Feedback forms  

       C. Interactive content sections
• Benefits of thoughtful interactivity

     - Guides users to desired information

     - Captures user experience feedback

     - Allows personalization

     - Builds loyalty and retention

     - Expands reach via sharing
• user engagement

     A. Captures visitor attention through interactive features

     B. Encourages exploration of site content
• user feedback

       A. Feedback forms provide direct input from visitors

       B. Site analytics also gather usage data
• Personalizes user experiences

       A. Customization improves relevancy for each visitor  

       B. Adapts site content and products displayed
• customer retention and loyalty

       A. Interesting and engaging sites encourage return visits

       B. Interactivity builds stronger brand relationships
• Usability before aesthetics

      A. Focus on site utility before visual changes

      B. Avoid sacrificing functionality for appearance 
• Respect user autonomy

      A. Allow user control over preferences and choices

  B. Provide flexibility in configurations
• Use metaphors for intuitive navigation

       A. Leverage real-world concepts site elements

       B. Saves need to learn new systems
• Fitts's Law - place buttons conveniently
• Hick's Law - limit choices
• Law of Common Region - group related elements
• Jakob's Law - leverage known patterns
• Law of Pragnanz - favor simple design
• Law of Proximity - place related items together
• Law of Similarity - style similar items consistently
• Law of Connectedness - link related elements visually  
• Miller's Law - chunk content 
• Serial Position Effect - accent important items
• Fitts's Law 

     A. Target element ease of reach affects interaction time

     B. Balance target size and proximity
• Hick's Law

      A. More choices increase decision difficulty and time

      B. Reduce complexity with clear and selective options  
•  Law of Common Region

       A. Grouped elements perceived as related 

       B. Use space, borders and color schemes
• Serial Position Effect 

       A. First and last items in a series most memorable

       B. Highlight key content areas appropriately
• Interaction design process  

     - Research context and users

     - Map key tasks and workflows

     - Wireframe and prototype

     - Usability testing

     - Visual, content, and development

     - Optimization after launch
• Challenges in Interactivity

  • Achieving right level of interactivity
  • Managing interaction touchpoints
  • Obtaining useful input data
  • Measuring interactivity results
•  Achieving right level of interactivity

     A. Overly simple lacks engagement

     B. Too complex overwhelms users
• Managing interaction touchpoints

      A. Defining optimal interaction locations

      B. Integrating with intended user journey 
• Obtaining useful input data

       A. Relevant questions and effective analysis

       B. Privacy controls on gathered information
• Measuring interactivity results

       A. Isolating interactive feature contributions   

       B. Performing accurate attribution
• Design considerations

     - Meet user and stakeholder goals

     - Craft compelling and readable content

     - Follow best design practices

     - Ensure accessibility
• Opportunities for Interactivity

  • Customization for relevance 
  • User community building
  • Expanded reality integration
  • Artificial intelligence applications
• Customization for relevance 

     A. Adapt site to individual user data  

     B. Personalized content, recommendations
• User community building

      A. Shared forum spaces for engagement  

      B. User-generated content options
• Expanded reality integration

       A. Virtual reality environments on site

       B. Augmented reality features  
• Artificial intelligence applications

       A. Natural language chatbots

       B. Predictive analytics for modeling